CASE STUDY

Customer Stories

Customer Stories

customer-stories-thumb@2x
ROLE

Design & Development

Design & Development

BevSpot creates software that helps bars and restaurants better manage their businesses. As a designer on the team, I had the opportunity to meet many of our customers and to hear their stories of how BevSpot not only improved their bottom line but also how the product alleviated some of the most tedious parts of their job. These stories established our credibility in an industry reluctant to adopt new systems and technology. During my time there, I designed and developed the platform on our website for sharing these stories.

customer-stories-home@2x

HOME

Customer stories sat in the top-level nav of the BevSpot website and showcased our archive of customer stories. Our initial concept for this page focused around a conversational navigation that would allow visitors to find stories relevant to them and their establishment. Due to time and resources, we did not incorporate this into the v1 launch, however instantiated tags to plan for this functionality moving forward.

customer-stories-navigation-concept@2x

Our customer stories were built on top of our WordPress blog. Each customer story is composed as a post with advanced custom fields associated with the customer story post type. For maintenance, it was important that these posts could be entirely composed through the Wordpress interface.  

customer-stories-header

COMPOSING A POST

Customer story posts can utilize one of two interchangeable hero layouts. Each post is linked to a set of advanced custom fields that customizes the post’s primary color, hero image, establishment location, and names mentioned to give each story a personalized look and feel.  

customer-story-info@2x

CUSTOMIZABLE COMPONENTS

With input from the content team, who would be maintaining this section and creating new customer stories moving forward, I built out an array of advanced custom fields for modular components that could be mix and matched to craft custom layouts with callouts and image lockups to fit the content of each story. 

customer-story-testimonial@2x
customer-story-pull-quote@2x

BUILT TO SCALE

Customer stories was one of the final projects I completed during my time at BevSpot. I ensured there was detailed documentation for creating posts of this type and for onboarding new team members on the process. The customer stories home has continued to scale successfully and there are now 22 customers and their stories featured.

customer-stories-footer@2x
customer-stories-footer@2x

IMPACT

Customer stories was leveraged heavily by the sales team throughout the entire funnel. The digital format made sharing this content with leads and prospective customers efficient and accessible, and the variety in establishments featured allowed our reps to share examples that would be most relevant to a lead's establishment type and/or business goals.

NEXT PROJECT

copyright stephalee 2018

copyright stephalee 2018