CASE STUDY

Bar Guides

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ROLE

Design & Development

Design & Development

BevSpot creates software that helps bars and restaurants better manage their beverage programs. During my time there, I created a series of bar glassware and tools guides in collaboration with our content specialist, to establish the company’s blog as an industry source for bar and restaurant-related content.

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beer-glassware
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DISCOVERY

Our content writer came to me with the idea for a series of guides describing the different types of wine, beer, and cocktail glassware. She identified that there was a lack of comprehensive, quality resources and that we could fill that void. Initially, she was envisioning utilizing our standard blog post template and asked if I could create imagery to accompany each post.

The design team had been exploring the idea of marketing microsites to contribute to our blog's organic traffic and inbound marketing efforts. We envisioned these curated pieces could both belong to the BevSpot brand and take on an identity of their own. The glassware guide series seemed like a fitting candidate and we decided to seize the opportunity to design and build these custom pieces.


CONTENT DESIGN

The content writer and I worked closely to structure the information to fit our intended format. We hoped the tone and design would resonate with both industry veterans wanting a quick refresher, as well as with the average person looking to test their knowledge.

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INTERACTIVE ELEMENTS

To identify the names used to describe the different parts of a particular kind of glass, as well as to engage readers, I created an interactive diagram of the basic glass at the introduction of each guide.

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SPECIAL TOUCHES
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ILLUSTRATION
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cockatil-illustration

DEVELOPMENT

The glassware guide series was built on our WordPress blog as custom page templates, with a shared stylesheet for global styling and separate declarations for modifications specific to each guide. 

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array of wine glass objects

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loop creating section for each glass type


GLASSWARE GUIDES CAMPAIGN 
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beer-glassware-guide-cta
cocktail-glassware-guide-cta
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NEXT STEPS

Due to the interest that the series gained, we also created a bar tools guide.

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made-by-bevspot

IMPACT

The bar guides series was a hit and the glassware guides series became the top three highest performing blog posts on the site. The guides were later adapted for print and the illustrations created continue to be utilized by the design team today for use as part of BevSpot’s brand and in contexts across the company.

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