Branding • Illustration • Web Design

Spring — Summer 2014

Genius Box is an IDEA venture that offers a subscription service for experiment-based boxes for kids that encourages hands-on learning of the STEM subjects. Genius Box was one of Scout's first client projects and was looking for a new brand and website. For this project we developed a visual identity for the brand including a logo, illustrated mascot, icon set, a color palette, and chosen typefaces, all compiled into a complete style guide. We also designed a website homepage to establish a structure and visual foundation that they could later base the rest of their website off of.